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Collaboration and experimentation like you've never experienced it before. Time is the most valuable asset of any design team and visualisation unlocks valuable collaborative time together. Installations are complex. Not enough resources, many rooms to keep track of and ever evolving concepts and designs.
For designers- Physically based rendering (Known as PBR or photorealism) allows you to have confidence that what you see on the screen in front of you will look the same on stage. Visualisation isn't a replacement of sitting in Costa together and looking a Pinterest with your team, it's a tool to give you the chance to experiment to your hearts content and them visually demonstrate ideas to collaborators and to explain to producers why you need that extra cash.
Visualisation takes 'simple and effective' and throws it out the proverbial window. Lighting, set and props can align in their designs before the build day, small details in positioning can be tweaked to the hearts content and the impact understood well thanks to photorealistic rendering. Quality takes time and visualisation can give you that time to develop a design until it is stunning and powerful.
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